Mr. Joseph Khoury is an accomplished Leader and CEO in Business Planning, Sales and Branding. As an experienced veteran in the Hospitality industry of over 25 years, Mr. Khoury launched his professional career in the competitive direct sales, fund-raising and telemarketing environments of various Fortune 500 companies. Mr. Khoury has since become an expert in nearly every strategic and tactical function of the United States food and beverage industry. In 2011 Joined an M&A Brokerage firm, Kink Business, with over 1 Billion. in sales, to utilize his network and relationships that were established to facilitate Buy/Sell of small companies in all sectors of business, from Manufacturing, Franchise to retail. Also conduct business valuations and strategic planning. He is a Certified Business Broker. Mr. Khoury founded Pioneer Consulting Group, LLC and So Cal Brands, LLC, consulting to small-mid-size companies in their market positioning and growth opportunities while utilizing his expertise in branding, franchising, strategic business development and acquisitions. From Start Ups to market assessment evaluation across the 50 States. Mr. Khoury was also founder and Director of a $3 Billion Supply Chain based in Miami, Florida, as well as organize one of the largest Franchise Association with over 3,000 members strong.